ParentWise

Yellow Octopus was brought into the picture as a messaging partner tasked with taking over 700 evidence-based tips 

and their supporting core findings from Temasek Foundation’s research partner, SEED Institute, and adapting them for public consumption through digital and social media channels. 

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The big idea was to educate and raise a generation of parents and caregivers confident in creating a nurturing environment for early childhood development, in hopes of setting the stage for a successful future for their children. The following are various collaterals that we have created for parents and caregivers.